They call it MAD Day, but don’t take it literally. Judging by the smiles, Alcoa Tenn’s annual Member Appreciation Day was a happy time for the federal credit union’s membership.

ATFCU President/CEO David Proffitt thought so.

“As far as we’re concerned, it was a great event. The weather didn’t keep anybody away and, gosh, we gave away all kinds of door prizes,” he said.

Held, as always, at the main branch on Hall Road in Alcoa, many in attendance parked across the street at Big Lots during the event Wednesday and crossed the road with the help of a Alcoa Police officers.

“We may outgrow this spot eventually. We’re getting close, because of the parking,” Proffitt quipped.

The board of directors grilled more than 1,500 hot dogs served with chips, drinks and desserts. Leftovers were taken down the road to the Boys and Girls Club in Maryville for the kids to enjoy.

New for this year was live music, as 2 Guys 2 Guitars entertained the crowd under the big tents. WIVK’s Gunner conducted a remote radio broadcast with the station’s Frog mascot.

“We were really tickled this year, because we just finished our new (building) addition and got all the sod in and got it looking good, and so everybody was talking about that,” Proffitt said.

MAD Day was more like a reunion than a corporate get-together. Many in attendance were retirees who reminisced with former co-workers they’d not seen in years.

“It’s just a hometown event and we love doing it and we think everybody enjoys it. We had a lot of the old-timers, but there’s a lot of new people that had never seen anything like this. Just a good ole time,” Proffitt said.

It wouldn’t be a stretch to link the hometown feel of the event to the cooperative effort of credit union members, according to the ATFCU president.

“It’s symbolic of our operation in a lot of ways. That’s why I call credit unions financial churches. We’re here for the people that come and do their business here. We still have to follow the laws and financial accounting standards and all that, but we try our best to try to keep our focus on the people. And (MAD Day) is reflective of it,” Proffitt said.

He went on to do some reflecting of his own.

“It’s just a way to thank the members and trying to pass on the torch to the next generation. That’s really the purpose of it,” Proffitt said. “We do our best to try and perpetuate what we started here in 1936. To have all the modern services but keep the same heart.”

Bob has served in a variety of roles since joining The Daily Times in the 90s. He currently is editor of the business section. When someone gets promoted, retires or gets hired at a new job in Blount County, he's the man to email.

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